Our story
About Us
A small, local Berber team in Marrakech running private Sahara desert tours and day trips — the way we would want to travel ourselves.
Salam, and welcome. Open Heart Morocco started with one driver and one simple idea: treat every traveller the way we treat a guest in our own home. We were born in the south of Morocco and grew up between the palm groves of the Draa Valley and the dunes of Erg Chebbi.
For more than fifteen years we have been driving travellers along these roads — the High Atlas passes, the kasbahs, the Todra Gorge and the deep Sahara. What began as one man and a van is now a small team of Berber drivers and guides, all family and friends.
We stay small on purpose. When you write, you reach a person, not a call centre. We plan the route with you, drive you ourselves or send a driver we trust, and stay reachable on WhatsApp for the whole trip.
Founder & Lead Guide
Fadili
Born in the south of Morocco, Fadili has been driving travellers through the Sahara and Atlas for over 15 years. He started Open Heart Morocco to share the real Berber Morocco — honest, warm and unhurried — the way he would host a guest in his own home.
Follow Fadili on InstagramWhat we promise
Local & Berber-owned
Born in the south of Morocco. We know every pass, kasbah and shortcut because these are our home roads.
Private, never shared
Your own 4x4 or minivan, your own guide, your own pace. No joining strangers, no rushed group stops.
No hidden costs
The price we quote includes driver, fuel, accommodation and camp. What you see is what you pay.
Free itinerary changes
Tell us what you love — dunes, valleys, food — and we redesign the route before you travel, free of charge.
Our Morocco
Want to talk to us?
Message us on WhatsApp and we'll reply within a few hours with a route and a price.
Say hello on WhatsAppWhat travellers say
★★★★★
"Our 3-day trip to Merzouga was flawless. Hassan drove carefully, knew every viewpoint and the camp was far nicer than we expected."
★★★★★
"Booked by WhatsApp in a few messages, private car, no hidden costs. The Atlas day trip with lunch in a Berber home was the highlight."
★★★★★
"They rebuilt the whole itinerary for us in one evening. Honest, warm people — exactly what the name promises."